2013    WEBSITE, CAMPAIGN

 

 

 

Axe Throne

of Love

 

The Throne of Love is an AXE project that was created to discover which family conquered more women in Brazil. The starting point was the theory that the Silva family is the larger and more seductive family of Brazil. So we thought we should put this reign to the test. The plot was simple: the consumer connects to the site via Facebook and the women he has on his profile are added to the total volume of their families. At the end, the family that has more conquered women takes over the throne. All the data collected by the connected profiles, fed a real time infographic and created relationships that made analyzes of the participating families, resulting in the first census about the mating game in Brazil.

 

 

 

 

MY ROLE    HEAD OF ART AND ART DIRECTION W/ RAFAEL KFOURI AND FREDERICO FÉLIX

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