2014 MOBILE GAME
Fiat, the leader in automobile sales in Brazil for the past 13 years, took the responsibility to fight for better traffic conditions in the country upon itself. To do so, it decided to educate the next generation of drivers, motorcyclists, pedestrians and cyclists in a different manner. We created an addictive game that makes you think about your role and responsibility in the streets every time you play. The game is very simple. All you have to do is touch the cars, motorcycles and bikes to make them stop and touch them again to make them resume movement. The goal is to control the traffic while keeping the streets a safe place for everyone.
MY ROLE ART DIRECTION AND DESIGN